The ‘Guinness Brewery of Meteorology’ launches via Thinkerbell
Guinness has launched a new platform, the ‘Guinness Brewery of Meteorology’, welcoming the cold, winter weather, via its creative agency Thinkerbell.
Guinness consumers can check the forecast on the ‘Brewery of Meterology’ web app, to see if they are in ‘optimal conditions’ to drink the beer.
The new spot features Irish-expat Colin Fassnidge as an unofficial meteorologist. Fassnidge will also deliver bespoke Guinness weather reports across radio and social.