Three agencies from The Haus have won the opportunity to launch rapper Jaden Smith’s water company into the Australian market.
Creative agency Banter, social agency Ground and consumer PR agency Hausmann will work together to launch JUST into Woolworths and 7-Eleven.
The Huas has won the PR, creative and social account for JUST
Judi Hausmann, CEO of The Haus, said in a statement: “We are delighted to have the opportunity to work with Jaden Smith and his inspirational company to help launch this product which helps take care of our planet. We love working with companies who want to make a difference!
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“We are very proud that JUST recognised the power of our three specialist agencies working together as a “one-stop-shop” and awarded us the business in a competitive pitch process.”
Kara Rubin, VP of brand and product strategy at JUST, added: “JUST is thrilled to be bringing a more sustainable, locally sourced packaged water option to Australia. The Haus team impressed us with their creativity, enthusiasm and breadth of capabilities.
“We’re very much looking forward to having them put those ideas and resources to work on building an exciting, distinctive and memorable launch.”