Dr Mumbo

The Holden supremacy

holdenWhile Mark Holden may be a much missed element of PHD’s Australian firmament, there’s no overlooking his presentation at the Cannes Lions.

The session, due to take place in the early hours of Tuesday morning, Australian time, sees PHD’s global head of strategy present his vision on the future of the media.

And fair to say that it is being more heavily promoted than any other – and those rivals for audience attention include Malcolm Gladwell, James Murdoch, Sir Martin Sorrell, Google chairman Eric Schmidt, Arianna Huffington, Will I Am, Robert Redford, Aaron Sorkin, David Simon and Martha Stewart.

But everywhere delegates look, there are posters of Holden.

Open up the delegate book and there he is. And open up the Lions Daily News, point your camera at him and his image comes to life, like a newspaper in Harry Potter.

When Holden finally arrives at the conference, Dr Mumbo suspects he’ll be the most recognisable man in Cannes.



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