The Idea Shed wins creative account for Rekorderlig Cider
Sydney-based creative agency The Idea Shed has won the Rekorderlig Cider creative account following a competitive pitch.
Billings for the account are undisclosed, but it joins other recent wins for the agency including Westholme, Reckitt Benckiser and Real Pet Food.
Rekorderlig is distributed by Coca-Cola Amatil in Australia
Rekorderlig is a Swedish brand by background, which is now available in the UK, Australia, New Zealand, South Africa, the USA, Hong Kong and Singapore. In Australia, the brand is distributed via Coca-Cola Amatil.
Philippa Hearn, senior brand manager of cider and emerging at Coca-Cola Amatil, said The Idea Shed would play a pivotal role in Rekorderlig’s ongoing success.
“We are thrilled to be partnering with The Idea Shed and look forward to working closely together in the months ahead,” she said. “2019 is a really exciting year for Rekorderlig and we see the agency playing a key role in enabling it to be a highly successful one.”
Richie Strettell, managing partner at The Idea Shed, added: “Rekorderlig is an iconic brand within the cider category. With so much potential for growth, we are looking forward to working with the team in helping shape its future in the Australian market.”
