The ideal brand for the man who pisses in the shower

It’s hard to know what to be more depressed about with this ad for Australian brand Beauty Mate.  

Perhaps the fact that it’s so depressingly lowest common denominator.

But more likely, the fact that it’ll probably work despite, quite literally, depicting its target audience as wankers.

The agency behind it is Melbourne’s Big Dog Creative.

Update: It may also remind you of this YouTube video of three years ago (11 million views and counting…)

Tim Burrowes


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