The Inspired Unemployed go head-to-head to promote show
Comedy duo The Inspired Unemployed have gone head-to-head, competing on who can come up with a better marketing campaign to promote their podcast.
The announcement:
Ahead of the latest campaign for Spotify Original podcast The Inspired Unemployed, we thought; who better to come up with an idea for marketing the podcast than the boys themselves?
Since launching the podcast with Spotify in 2021, the unstoppable duo behind The Inspired Unemployed, Matt ‘Falcon’ Ford and Jack Steele, have continued to bring a weekly dose of banter, humorous yarns, and raw and vulnerable conversations to the Spotify airwaves.
For the campaign, Spotify handed over its marketing to Falcon and Jack, and so it may come as no surprise that the campaign is centred around the larrikin humour that Falcon and Jack have used to organically create a huge fan base. What did they come up with? A battle across out-of-home- using billboards to have a public laugh at the expense of the other.
The whole process, from the start, to the ‘making of’, to the unveiling and finally each of them revealing their story on the podcast, will be documented on social channels and the podcast itself. The first billboard unveiled this week gives Jack the opportunity to take aim at Matt’s height, something Matt typically gets defensive above. Matt will then get his turn in two weeks as the billboards swap out.
Spotify’s Head of Podcasts, Ben Watts, said: “The Inspired Unemployed podcast is one of the top performing podcasts in Australia. It has been topping the Spotify podcast charts right from the first episode and the audience has only continued to grow since we launched in 2021, which is why we continue to invest in its success. Handing over the marketing reins to Jack and Falcs to have a very public laugh at each other is not only a perfect example as to why the podcast is so popular, but it’s also giving those yet to listen a taste of what’s to come.”
Source: Sound Story
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