F.Y.I.

The Leading Edge reveals new wins

The Leading Edge has picked up new work with health fund NIB and Luxottica.  

The announcement:

Research and strategy consultancy, The Leading Edge (TLE), has accelerated into 2011 with a string of prized account wins across its global network.

The accounts and projects will generate significant revenue to the group, whose work combines a blended approach of consumer insight with specific brand and business consulting.

The Sydney office has won major projects for health fund nib and Luxottica, ranging up to three years in duration.

The accounts combine with ongoing major relationships with Yum! Brands, Kraft, Tabcorp, Woolworths and David Jones in Australia.

Meanwhile TLE’s highly acclaimed New York office is operating well ahead of estimates with project wins for Yum!’s Taco Bell brand and other TLE clients.

TLE’s Singapore office has picked up more insights work plus a global innovation assignment with Unilever, while London has won strategic brand consulting work with Kraft and expanded relationships across TLE’s client base.

Andy Bateman, Chief Executive Officer of The Leading Edge, said “We are delighted to have attracted such dynamic companies to our client list, which is growing as companies recognize we are providing more than just market research, with brand strategies and planning, consulting, innovation, econometric modeling and ROI expertise.

“There is no doubt that market research consultancies now need to do a lot more than provide numbers and opinions to their clients, but strategic advice to take their businesses and brands forward in what are very challenging and competitive market conditions worldwide in 2011”, he concluded.

Source: The Leading Edge press release

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