The Liberals need a rebrand
How is the Liberal brand positioned and who is its core target market? According to Jaid Hulsbosch, director of branding and design agency Hulsbosch, it’s something the party needs to figure out – and quickly.
While counting in the federal election continues across the country and seats are won and lost, one thing is clear: the Liberal party failed to gain ground. Indeed, the party went backwards.
The immediate attention for federal Liberal was on finding a new leader, given Peter Dutton’s loss of Dickson, with Sussan Ley winning the contest.
In addition to choosing a new leader, due diligence should be given to determining what the Liberal brand represents in 2025.
I am happy to assist with the rebrand.
What is the brand’s purpose: To block Labor
What does it value: Donors
What does it promise: The status quo
What is its overarching idea: Accelerate the transfer of wealth faster than Labor
Is that a typo in the lede? Shouldn’t there be an “i” before the “n” and an “e” after the “n” … would make more sense after last weekend.
Liberal brand is as tired as old sliced stale white bread ..
Australia is modern and multicultural and much more diverse than the Anglo Centric views and very narrow minded politicians they keep on preselecting.
More women including those who are educated from migrant backgrounds who have a great entrepreneurial spirit