The Lifestyle Suite announces new GM for its creative arm

Influencer marketing and talent agency The Lifestyle Suite has promoted Casey Beros to general manager for the creative business.

Beros is set to start as the new general manager for the creative business

Beros is set to start as the new general manager for the creative arm

Beros joined the company in 2015 as a TV presenter, producer and consultant, after leaving her two-year stint as presenter and youth educator at Fresh ED. Prior to this she co-founded Paper Tiger Wellness for three years while freelancing as a producer between 2013 and 2014.

The Lifestyle Suite set up its content arm TLS Creative to work with clients to create short-form educational entertainment.

Simone Landes, director and founder at The Lifestyle Suite, said: “It was a natural progression to start doing our own content production because we know how to get the best out of our talent, and by adding Casey to the team we now have specialist production know-how to go with it.

“We have incredible relationships with leading production companies, agencies and clients who we work with every day, and we intend to continue doing so. Now we simply offer a complementary in house production service for both written and video content in health and lifestyle.”

The business re-launched in May 2016 aiming to represent next generation health, sport and lifestyle talent by focusing on influencers who can providing advice and support.


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