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The Mark Agency hires Lisa Portolan to lead its new Sydney office

Canberra-based marketing agency, The Mark Agency, has expanded its operations to Sydney and hired Lisa Portolan to lead the new office.

Portolan joins from N2N Communications, where she held multiple roles including senior consultant and group account director. She also has a background working for government bodies, including the Department of Immigration and Border Protection, and the Department of Communications.

In her new role, Portolan will leverage her government experience to drive greater collaboration between government communications and the agency.

Portolan will be leading The Mark Agency’s Sydney office

Managing director of The Mark Agency, Tristan Maddigan, said the agency is now “truly borderless”.

“Our growth has come through delivering growth to our clients – it’s a simple model really. We go deep and invest with our clients – we’ll never recommend something that we wouldn’t do ourselves. The past 24 months has seen us invest heavily in developing our own product suite to augment our agency capability including our Innovation Management Platform, Nectir which now has clients spread across Africa, Europe and North America – our agency reach is now truly borderless. Markets are disrupting rapidly and we our focused on staying ahead of the curve so we can help our clients keep up with the pace of change.

“We’re pleased to announce the appointment of Lisa Portolan to lead our Sydney team. Lisa shares our agency philosophy, culture and passion and we’re excited about the future,” Maddigan said.

Portolan said of her appointment: “This is such an exciting opportunity. The Mark Agency energy is enthusiastic and energetic – they’re a people focussed brand, with a strong emphasis on innovation. They’re breaking the typical mould and silos associated with communications, marketing and PR, and instead delivering hybrid, bespoke campaigns.”

The Mark Agency’s list of services includes strategy, creative, digital, content and innovation consulting.

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