Workwear Group appoints Paper Stone Scissors to Hard Yakka and King Gee creative account
Workwear Group has appointed Paper Stone Scissors as its creative agency following a competitive tender process.
The agency will work across the Hard Yakka and King Gee brands and be responsible for the “strategic and creative development and production of all brand communications”.
“We are thrilled to be appointed to work with the team at Workwear Group on every aspect of these two brands. Both Hard Yakka and King Gee are a true reflection of the everyday Australian and we’re excited be partnered on this journey with them,” said Andrew Majzner, creative director and co-founder at Paper Stone Scissors.
John Ripiani, head of industrial merchandise at Workwear Group, added that landing upon Paper Stone Scissors was a unanimous decision.
“After meeting with several different agencies, the team’s decision was unanimous – Paper Stone Scissors was everyone’s pick. They were able impress our team and demonstrate a real understanding of our industry and the consumer. We’re looking forward to an exciting partnership ahead,” Ripiani said.
Earlier this year, Paper Stone Scissors opened a Sydney office, adding to its existing locations in Melbourne and Shanghai.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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