The Metabolic Food Company appoints Ursa
Ursa have been awarded the advertising account for health brand The Metabolic Food Company.
The announcement:
The Metabolic Food Company, makers of SuperStart breakfast blend cereal, have appointed Ursa to develop fully integrated marketing and advertising campaign for their growing brand.
Metabolic Director Justin Smidmore said: “SuperStart is a super healthy cereal product developed and made in Australia. It taps right into the growing need for truly healthy natural food – with none of the usual cereal suspects like tons or sugar, salt and carbs. We quickly realised we needed a marketing communications company who shared our ambition and our ‘challenger’ brand status. Ursa not only understands the health category but also how to communicate essential food values. We’re excited by the work we’ve seen so far. We want to run it all.”
Richard Wylie, partner at Ursa said “SuperStart is a fantastic product, and Metabolic are a hugely ambitious company. Rather than saying ‘slow down’… they keep saying ‘go harder’!! So it’s hard to imagine a better environment in which to create engaging, persuasive work”.
SuperStart is now sold in Australia, New Zealand and the UK. In Australia stockists include Healthy Life stores, About Life and other quality health food retailers.
Source: Ursa press release
