The million dollar flop redefines the word ‘enjoy’ with the help of Twitter

While the ironically named Million Dollar Drop may not have rated as well as Nine would have wished, failing to make the magic million viewers for its first outing, the network did at least generate some online hilarity with its attempts to stoke the excitement on Twitter.

The Nine Twitter account asked its 734 followers “A nail biting #milliondollardrop! Did you enjoy?”

Which provoked answers such as:  

“@channel9 Enjoy is such a relative word. Was I enjoying something during #milliondollardrop, yes.Was it the show, no.It was farm town on FB.”