The Mint Partners adds to growing client roster

Brand and communications agency The Mint Partners has added a trio of new travel clients to its growing roster.

Virgin Australia Group and Tourism Tasmania have signed with the agency as demand for domestic air travel ramps up.

Virgin Australia has signed with the agency

Mint has also announced that it will be working with Marriott International, planning the relaunch of Sheraton Fiji Resort, for when borders between Fiji and Australia open, as their portfolio of food & beverage, fashion, design and property clients takes shape.

Genevieve Taubman, co-founder and co-director of The Mint Partners said: “We are delighted to expand our travel and tourism portfolio at a time when most of Australia is searching for inspiration on what destinations to explore first.”

This follows the agency last month signing five new clients, including Dexus, Pérèle, Roger Vivier and Cbus Property amongst others, along with adding media buying capabilities, led by Mint’s’s new general manager Miranda Bryce.

The Sydney agency will be handling a PR and activation project for Virgin Australia’s Velocity Frequent Flyer loyalty program.


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