Integrated brand and communications agency The Mint Partners has added a new senior hire, Nicole Craig, in the role of senior account director.
The announcement:
Craig commenced in the role in September, 2021 and will be located in The Mint Partners Sydney office, based in Paddington.
Craig joins the agency following extensive experience working with many of the world’s leading luxury brands. She has designed and driven marketing communications campaigns for leading global and Australian brands across travel, motoring and hospitality, and brings high-level integrated marketing experience along with strong communications strategy, partnership marketing, influencer and ambassador management across paid earned and owed channels.
She has previously worked with Genesis Motors Australia, Jackalope Group (Jackalope Hotel & Rain Room), Lexus Australia, Ferrari Australasia, One & Only Resorts, Giorgio Armani, Taj Hotels Resorts and Palaces, Veuve Clicquot, Chandon, Krug, Quay and Otto Ristorante.
The Mint Partners, managing director, Brett Galvin, said: “We are delighted to welcome Nicole Craig to the role of senior account director. Craig joins us with more than 15 years’ experience working in the luxury and lifestyle communications space and will sit across Mint’s lifestyle, fashion and travel portfolio.”
“Nicole’s credentials are outstanding, she holds long-term client and industry relationships, a strong affinity with the luxury market and a demonstrated track record for delivering valued results. Her strategic and results driven skills will enhance our client results and future direction for the agency,” said Galvin.
The MINT Partners current clients include Marriott International, Crystalbrook Collection, W Brisbane, W Melbourne, Simone Pérèle, Roger Vivier, Dexus, Cbus Property, Sequoia, The Tasman, A Luxury Collection Hotel, Seabourn, Champagne Bollinger, St Hugo and Bang and Olufsen.
Source: The Mint Partners