The Mint Partners bolsters leadership team; Genevieve Taubman takes on CEO role
The Mint Partners has a new leadership team, which will see Miranda Bryce moving from GM to managing director and founder Genevieve Taubman taking on the CEO role.
L-R: Genevieve Taubman and Miranda Bryce
Bryce will also join Taubman as a partner of the business. Joining The Mint Partners as client services director in 2016, she was promoted to agency’s head of strategy and operations, guiding strategic services across the client pool and internal operation flow.
She took on the role of general manager in 2020.
With her new CEO responsibility, Taubman will guide the overall direction of the agency around PR, influence, content and client service.
Bryce said: “After I made the move from Advertising into Communications with MINT in 2016, I wanted to take an active role in expanding the agency’s strategic approach to campaigns, to further incorporate research and insights to inform brand perception.
“I’ve also enjoyed expanding MINT’s digital and content offering as well as leading paid media services and taking an active role in implementing efficiencies across the business.”
Taubman added: “Miranda is an exceptional leader. Her consistent approach to ongoing agency innovation, leadership and operational management are outstanding attributes and contribute largely to Mint’s continued growth.
“I am very pleased to welcome Miranda to partner with me in the business and take on the role of managing director.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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