The Mint Partners to lead Musson’s Sydney relaunch campaign
The Mint Partners will run a strategic communications campaign for Musson to support the transformation of its QVB location and the opening of its Chatswood Chase flagship store.
The announcement:
Today, The Mint Partners announced they will partner with Musson, one of Australia’s most prestigious jewellery houses, to showcase the transformation of their new dual-purpose location in Sydney’s Queen Victoria Building (QVB) and the opening of their Chatswood Chase flagship retail outlet via a strategic integrated communications campaign.
Genevieve Taubman, chief executive officer for The Mint Partners, said, “We are thrilled to welcome Musson to the agency roster. MINT’s expertise in the luxury category is finely tuned, we bring a business focussed approach to luxury brands and we are very much looking forward to collaborating with Musson as they enter an exciting new era.”
In 2025 Musson will be revealing two newly reimagined spaces that have been designed to reflect Musson’s legacy of craftsmanship, elegance, and innovation. The reimagined QVB Boutique, combining a luxurious retail space and Jewellery Studio will open in July and the new Chatswood Chase Flagship store on Victoria Avenue set to open in October.
A family business founded by Robert and Kerry Musson in 1972 and now directed by Co-CEOs Olivar and Catherine Musson, has been providing Sydney and the world with exquisite jewellery designs for more than 50 years. A rare and enduring fine jewellery design business, and Argyle Pink Diamonds Select Atelier, Musson handcrafts their exclusive creations in their state-of-the-art Studio.
The unveiling of the transformation of Musson’s two Sydney locations, QVB and Chatswood Chase marks a bold new chapter in their business journey, reflecting a dedication to timeless elegance and innovation.
“Musson’s commitment to excellence, innovation and inspiration are all key values of our business operations at MINT. We look forward to working with Musson to execute a launch campaign that captures the essence of these milestones, creating moments as extraordinary as the spaces themselves,” said Genevieve Taubman.
MINT’s current luxury client roster includes Celine, Valentino and Canada Goose along with global horology brands IWC and Tag Heuer, House of Bollinger Champagne, G.H.Mumm and a range of luxury hotels and resorts.
Source: The Mint Partners
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