The Monkeys and TBWA\Melbourne square off in 2022 Skippys Competition
The Monkeys and TBWA\Melbourne have gone head-to-head in this year’s Google Skippys Competition.
The Monkeys’ spot (top); TBWA\Melbourne’s spot (bottom).
The announcement:
The Monkeys and TBWA\Melbourne have been announced as the two agencies battling it out to see who can make the most effective Connected TV ad as part of this year’s Google Skippys Competition.
The agencies were tasked with creating the most memorable and compelling YouTube ad for Aussie start up and delivery service MILKRUN. The winner will be based on which agency can deliver the highest Ad Recall and the most clicks to MILKRUN’s website.
Now in its sixth year, the Skippys competition allows creative agencies to experiment with new ways of keeping eyes on ads and driving user action on YouTube. This year the competition challenged agencies to make for Connected TV, YouTube’s new ad format that allows advertisers to reach viewers on their living room TV screens, combined with audience targeting and measurement capabilities. 8.6 million Australians view content on their TV screens every day(1).
The ads have begun showing on YouTube in Sydney and Melbourne where MILKRUN operates. The winner will be announced in December.
Jonathan Hiley of Google Creative Works said: “The Skippys gives us the chance to have some fun, try new things and help an exciting Aussie Startup all at once. We’re pumped to see how YouTube CTV can help the MILKRUN grow their band and love the work that The Monkeys and TBWA\Melbourne have created.”
Simon Friedlander, creative lead at MILKRUN said: “We loved the opportunity to work with two great agencies and Google to make work that any other grocery company in Australia would steer well clear of.”
(1) Source: Source: IAB Nielsen Data Enumeration Study September 2021- November 2021 Quarter ages 14+ n=3000 per quarter.
Source: Google
