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The Monkeys pick up Grand Prix for UBank branded TV show at BeFest Awards

The Monkeys have picked up the Grand Prix at the BeFest Awards for its UBank-branded TV show ‘All I Need’.

The campaign also won gold in the Best Branded Entertainment (Non-Fiction) category and silver in the Best Content Strategy.

The Monkeys also took home gold in the Best Branded Entertainment (Fiction) category for ‘Operation Boomerang’ for Meat & Livestock Australia and a bronze in the Best Use of Interactive/Gaming for Oak’s ‘One Second Coupon’.

Content company of the year went to One Green Bean with the agency also taking home a silver in the Best Branded Entertainment (Fiction) category for Virgin Mobile’s ‘One Big Gig’ campaign, with the same campaign also picking up a silver in the Best Use of Music category.

The Best Branded Content campaign went to Dove Men+ Care’s ‘Strength to Care’ campaign by Octagon with Milkmoney with TBWA/Sydney and Eleven PR picking up a silver for the M.J. Bale campaign ‘Uncrushable’.

Marketing Team of the Year went to Sydney Opera House.

The full list of winners:

BEST BRANDED ENTERTAINMENT (FICTION)       

SILVER One Green Bean for Virgin Mobile Australia – One Big Gig

GOLD The Monkeys for Meat & Livestock Australia – Operation Boomerang

 

BEST BRANDED ENTERTAINMENT (NON-FICTION)

BRONZE The Royals for Deakin University – Deakin VCE Stress Break

SILVER 3rdspace with Frontier Services for NRMA Roadside Assist – The Lightning Ridge Story

GOLD The Monkeys for UBank – All I Need

 

BEST USE OF FILM CRAFT  

BRONZE MediaCom for Queensland Government SunWater – Don’t Visit These Places for the Wrong Reasons

SILVER Infinity Squared for James Boag – Return to Rugged

 

BEST BRANDED PUBLICATION (PRINT OR ONLINE)

BRONZE Junkee Media for Qantas – AWOL

SILVER Weber Shandwick for ibis Hotels – ibis PLAY: Building a Music Playground for Iibis Hotels Guests

 

BEST USE OF EXPERIENTIAL

BRONZE Vice Australia for Samsung – Sound+Vision

SILVER La Trobe University with National Gallery of Victoria – Thoughtography: How Your Mind Sees Art

 

BEST USE OF INTERACTIVE / GAMING     

BRONZE The Monkeys for Oak – One Second Coupon

SILVER Host for Air New Zealand – Wake Up Call

GOLD BCM for CitySmart – Reduce Your Juice

 

BEST USE OF MUSIC

SILVER One Green Bean for Virgin Mobile Australia – One Big Gig

SILVER Vice Australia for Lynx – Pitch Black

 

MARKETING TEAM OF THE YEAR  

GOLD Sydney Opera House

 

BEST USE OF A SMALL BUDGET    

BRONZE  St Vincent de Paul Society Victoria with The Story Boxes – Being Frank

SILVER TBWA\Sydney with Eleven PR for M.J. Bale – Uncrushable

GOLD 3rdspace with Frontier Services for NRMA Roadside Assist – The Lightning  Ridge Story

 

BEST CONTENT STRATEGY

BRONZE Red Engine SCC with Engine Room Productions & Red Note for Telstra – Imaginarium

SILVER The Monkeys for UBank – All I Need

 

BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION      

BRONZE  Host for Air New Zealand – Wake Up Call

SILVER Host for Air New Zealand -#airlinewager

GOLD FremantleMedia Australia with Network Ten, Imagination Games for Family Feud Disney Edition Board Game

 

BEST BRANDED CONTENT CAMPAIGN      

SILVER TBWA\Sydney with Eleven PR for M.J. Bale – Uncrushable

GOLD Octagon with Milkmoney for Dove Men+Care – Strength to Care

 

CONTENT COMPANY OF THE YEAR  

GOLD One Green Bean

 

GRAND PRIX AWARD

GOLD The Monkeys for UBank – All I Need

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