The Monkeys have picked up the Grand Prix at the BeFest Awards for its UBank-branded TV show ‘All I Need’.
The campaign also won gold in the Best Branded Entertainment (Non-Fiction) category and silver in the Best Content Strategy.
The Monkeys also took home gold in the Best Branded Entertainment (Fiction) category for ‘Operation Boomerang’ for Meat & Livestock Australia and a bronze in the Best Use of Interactive/Gaming for Oak’s ‘One Second Coupon’.
Content company of the year went to One Green Bean with the agency also taking home a silver in the Best Branded Entertainment (Fiction) category for Virgin Mobile’s ‘One Big Gig’ campaign, with the same campaign also picking up a silver in the Best Use of Music category.
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The Best Branded Content campaign went to Dove Men+ Care’s ‘Strength to Care’ campaign by Octagon with Milkmoney with TBWA/Sydney and Eleven PR picking up a silver for the M.J. Bale campaign ‘Uncrushable’.
Marketing Team of the Year went to Sydney Opera House.
The full list of winners:
BEST BRANDED ENTERTAINMENT (FICTION)
SILVER One Green Bean for Virgin Mobile Australia – One Big Gig
GOLD The Monkeys for Meat & Livestock Australia – Operation Boomerang
BEST BRANDED ENTERTAINMENT (NON-FICTION)
BRONZE The Royals for Deakin University – Deakin VCE Stress Break
SILVER 3rdspace with Frontier Services for NRMA Roadside Assist – The Lightning Ridge Story
GOLD The Monkeys for UBank – All I Need
BEST USE OF FILM CRAFT
BRONZE MediaCom for Queensland Government SunWater – Don’t Visit These Places for the Wrong Reasons
SILVER Infinity Squared for James Boag – Return to Rugged
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
BRONZE Junkee Media for Qantas – AWOL
SILVER Weber Shandwick for ibis Hotels – ibis PLAY: Building a Music Playground for Iibis Hotels Guests
BEST USE OF EXPERIENTIAL
BRONZE Vice Australia for Samsung – Sound+Vision
SILVER La Trobe University with National Gallery of Victoria – Thoughtography: How Your Mind Sees Art
BEST USE OF INTERACTIVE / GAMING
BRONZE The Monkeys for Oak – One Second Coupon
SILVER Host for Air New Zealand – Wake Up Call
GOLD BCM for CitySmart – Reduce Your Juice
BEST USE OF MUSIC
SILVER One Green Bean for Virgin Mobile Australia – One Big Gig
SILVER Vice Australia for Lynx – Pitch Black
MARKETING TEAM OF THE YEAR
GOLD Sydney Opera House
BEST USE OF A SMALL BUDGET
BRONZE St Vincent de Paul Society Victoria with The Story Boxes – Being Frank
SILVER TBWA\Sydney with Eleven PR for M.J. Bale – Uncrushable
GOLD 3rdspace with Frontier Services for NRMA Roadside Assist – The Lightning Ridge Story
BEST CONTENT STRATEGY
BRONZE Red Engine SCC with Engine Room Productions & Red Note for Telstra – Imaginarium
SILVER The Monkeys for UBank – All I Need
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
BRONZE Host for Air New Zealand – Wake Up Call
SILVER Host for Air New Zealand -#airlinewager
GOLD FremantleMedia Australia with Network Ten, Imagination Games for Family Feud Disney Edition Board Game
BEST BRANDED CONTENT CAMPAIGN
SILVER TBWA\Sydney with Eleven PR for M.J. Bale – Uncrushable
GOLD Octagon with Milkmoney for Dove Men+Care – Strength to Care
CONTENT COMPANY OF THE YEAR
GOLD One Green Bean
GRAND PRIX AWARD
GOLD The Monkeys for UBank – All I Need