The most savage Campaign Review yet: ‘Some will love it because the hottest agency right now made it’
In this week's Mumbrellacast, a Campaign Review with Tim Collier from Connecting Plots and CHEP Network's Amy Weston looking at four pieces of recent work... with some mixed verdicts. Then, the Mumbrella team tackles the issue that's floored adland - a potential ban on gambling advertising that could cost media operators hundreds of millions of dollars.
An ad that’s much too clever for itself. An ad that solves a problem that no one knew about. And an ad that … probably could have been shorter.
Those are some of the views of our Campaign Review guests, Tim Collier, head of integrated strategy and planning at Connecting Plots, and Amy Weston, executive creative director at CHEP Networks.
The pair looks at four works – Thinkerbell for Mars, DDB Sydney for Volkswagen Australia, Cocogun for Stella Insurance, and WhiteGREY for Amaysim, before Weston reveals “the most important metric” for an ad campaign at the end.
Meanwhile, the report from a parliamentary inquiry into online gambling was handed down today, with 31 recommendations calling for the heavy regulation of the category’s advertising activity.
If the proposals were adopted in full, adland could witness the disappearance of gambling advertisements within three years… and media owners, especially broadcasters, are not just going to sit and watch. The team discusses the implication of these proposed changes.
Episode breakdown
- Results of gambling ad inquiry dropped (2:00)
- Campaign Review with Tim Collier and Amy Weston (12:09)
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
Amy Weston
Campaign Review
CHEP Network
Connecting Plots
Gambling ads
Mumbrellacast
Tim Collier
Wow I’ve just listened to this. The people who are commentating also need to realise they are putting their own intelligence on display too. ‘For you who did that thing you did” is a really fun, clever line.
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