Mars celebrates the everyday wins in new brand positioning via Thinkerbell

June 15, 2023 10:09

Thinkerbell has launched a new brand platform for Mars Wrigley, positioning the chocolate bar as the perfect reward for the little, everyday achievements.

Mars is ‘For You Who Did That Thing You Did’ in the new campaign, tapping into the mental self-bribery people engage in to complete daily tasks – from parallel parking and watering plants to building flat pack furniture.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.