Regular readers may recall the dramatic story of a dog that hurt its nose.
Thankfully, Fairfax’s Sydney Morning Herald can go one better with a promising-sounding online story involving bus crashes and celebrities.
Until one discovers that a) Nobody was hurt in the bus crash, b) Info about the accident came from its News Ltd rival the Manly Daily and c) The involvement of the celebrities consists of a nearby newsagent adjusting his billboard at the time, which referred to a celebrity (we’re honestly not making this up).
You can read the story in all of its hard-hitting, Walkley-seeking, community-digging, journalism-shaming, bus-crashing, celebrity-splitting glory here.
As one reader put it on Twitter:
“How to allude to a rival newspaper’s lack of integrity while losing your own in the process.”
At the time of writing, this is the second most read NSW story on smh.com.au.
And by an excellent coinicidence, Fairfax today announced it is rolling out a series of regional websites. Let’s hope they’re full of more high quality stuff like this.