The MSIX 6: Sally McMullen – ‘Creativity is the key to people connecting with your brand’
The Marketing Science Ideas Xchange (MSIX) returns to Sydney next week. Guest speaker Sally McMullen will take to the stage to discuss growing an audience across multiple social media platforms.
Taking place from 4 -5 September at Ovolo Woolloomooloo, the Marketing Science Ideas Xchange (MSIX) will hear from a range of industry leaders, including one half of the podcasting duo, Two Broke Chicks, Sally McMullen.
We sat down with her to chat all about it.
What is the role of marketing science in what you do?
Audience data and insights inform almost everything we do across social media, collaborations and the podcast under the Two Broke Chicks brand. We consider downloads when brainstorming topics to cover on the show and finalising click-worthy titles. We look at audience insights to build our content strategy and to decide what types of content goes out when. We test content formats and roll them out into ongoing series when they perform well. We adapt viral moments to fit within our content pillars. We’re also very lucky in that we have a direct connection with our audience through our DMs. So as well as these insights, we also consider qualitative data through the form of direct messages, comments and story replies to ensure we’re creating content our audience wants to see.
