The MSIX 6: Brent Vrdoljak – ‘It’s easy to get caught up in a lot of bullsh*t in our industry’
The Marketing Science Ideas Xchange (MSIX) returns to Sydney in September. Guest speaker Brent Vrdoljak will explore the bottom line impact of brand redesigns.
Taking place from 4 -5 September at Ovolo Woolloomooloo, the Marketing Science Ideas Xchange (MSIX) will hear from a range of industry leaders, including marketing consultant and creator Brent Vrdoljak.
Vrdoljak’s talk explores the prevalence of ‘purpose-driven’ messaging on packaging, how shoppers make decisions and ultimately, the final bottom line impact of brand redesigns.
Mumbrella spoke to Vrdoljak about his upcoming talk, and all things marketing science.
