The new marketing mandate: download Salesforce report on growth marketing today
The changes and challenges of 2020 have seen businesses of all shapes and sizes refocus under pressure. The right marketing is now seen as a critical tool for growth, and even survival.
Marketers need to ensure they have the data and measurement systems in place to support their plans.
Prior to the events of 2020, the increasing sophistication of martech and measurement systems had seen a shift in expectations for marketers within organisations. As the outcomes of their work have become more quantifiable, a focus has evolved from stewardship to growth – of both brand and bottom line. Furthermore, marketers have become responsible for driving the cultural and technological transformation in their businesses to support this growth.
With this in mind, Salesforce has created a free downloadable report titled “Marketing Intelligence Report: Data, Growth, and the New Marketing Mandate.“ In this report, Salesforce partnered with Advertiser Perceptions to survey over 150 U.S. marketers. Their findings highlight top challenges faced by marketers attempting to operationalise growth, the evolution of growth as a critical mandate for marketers, and the challenges hindering growth within organisations.
To download your copy, follow the link.
According to the report by Salesforce, many marketers feel ill-equipped to carry out these growth-related tasks. Everybody has read an article about growth “hacking” – but simply put, there are no “hacks” to growing your business. Growth marketing requires experimentation and optimization in targeted areas – and needs accurate data to be effective. It also requires organisational and structural support – a growth mindset is increasingly a tech mindset.
This is where many marketers are encountering problems. Only 33% of marketers describe their cross channel data integration and management as excellent, and only 8% have fully automated cross channel reporting and the ability to optimize campaigns in real-time.
To address this, Salesforce reviews the current state of marketing analytics, best practice for data integration and management, and current trends in data analytics and optimisation. It will also examine the difference between long and short term growth targets and the trend for direct to consumer marketing tactics – wherein marketing departments increasingly see themselves aligned with the efforts of sales teams.
Areas of focus for growth marketers include:
1.Sales/revenue
2. Brand awareness
3. Return on marketing investment
4. Customer retention
5. Customers/client volume
Achieving growth across these categories requires a unified view of marketing data, real-time access to performance insights for optimisation, and alignment across teams and regions to ensure business-wide efficacy and collaboration.
The free report will help marketers of all stripes become smarter, more results-driven operators.
Download by following the link today.