The Olympics dominates news and sport coverage in July

The 2024 Paris Olympics dominated our screens throughout July, leading to a surge in visits to news websites and apps for live updates.

In July, at the peak of the games, more than 20.8 million people used a news website or app, reaching 97% of online Australians aged over 14, accounting for the most popular month of the year so far.

Many online categories also notched up record audience numbers, including sports, games, events and attractions, the business and finance sectors, energy suppliers and social networking, according to Ipsos iris data.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.