The Open Arms tapped for trans community fashion brand launch campaign

February 29, 2024 12:53

A new Melbourne-based fashion brand has been founded for the trans and non-binary community, with a launch campaign via indie creative agency The Open Arms.

The brand, created by Simone Kelly and her 16-year-old stepchild, Eli (he/they), aims to create comfortable, safe, locally-designed chest binders for people like Eli.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Merryn Trescott non-binary Sapphic Films The Open Arms trans community Transform

Latest

Nine to axe around 50 roles from its TV division

John Laws dead at 90: Tributes flow to flawed broadcasting genius

Mutinex marketing lead departs as MMM start-up resets function

Solstice Media appoints Dentsu exec as chief financial and commercial officer

BBC rocked as executives quit over Trump speech edit

The Open Arms tapped for trans community fashion brand launch campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE