The opposite of social media PR

While Dr Mumbo wasn’t entirely surprised to hear that when consumer body Choice tested a magic treatment to waterproof mobile devices it wasn’t entirely a success.

As in, the devices protected by Liquipel died.

So good so predictable.

But not what came next…

Liquipel has tweeted a link to Choice’s video.

Dr Mumbo suspects they didn’t bother to watch the video before tweeting…

topics ChoiceTwitter

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Comments: 3

Krystal 18 Sep 12

Outstanding.

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Hotdog 19 Sep 12

Haha textbook!

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hmmmmm 20 Sep 12

Theyre trying to backtrack on Twitter now. A bit of jargon and going on about their “terms of use” and “guidelines” as to why the review didn’t work. I think it’s plain to see – it DOES NOT WORK!

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