Dr Mumbo

The other Fairfax survey

Fair to say that yesterday’s Mumbo Report interview with Fairfax Digital’s Pippa Leary sparked something of a debate about autoplay video.

Equally fair to say that the tone of the comments suggested that it is not necessarily the 75% user preference the publisher thought.

Helpfully digital agency Reading Room has created an online poll to ask the question, as they put it to “give Fairfax some highly scientific market research as a favour.”

At the time of writing, 99% of respondents said they don’t like autoplay video. Happily, it’s not too late to have a say – the poll is open for another six days. Get clicking, Fairfax fans.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.