Dr Mumbo

The ratings rumble

Mondays have always confused Dr Mumbo.

So he often looks to the national business press to help him through.

Take for instance, the tricky question of which network will win the ratings year.

He turns to this morning’s Australian Financial Review and The Australian for advice.

From Paul McIntyre in The Fin: “Nine Network is predicted to beat rival Seven ‘by a whisker’ and finish in No.1 position this year after a strong showing in the ratings.”

And from Nick Leys in The Oz: “The Seven Network has won the first half of the ratings year on total audience share and is confident its slate of programs for the second half of 2013 will see it win a seventh consecutive year.”

That was $5.30 well spent.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.