The Recognition Group and BidWrite form partnership to support B2B clients
The Recognition Group and Bidwrite have partnered to offer joint support for each other’s clients.
The announcement:
Australian marketing and public relations (PR) agency group, The Recognition Group, and business-to-business (B2B) proposal and tender-writing specialist, BidWrite, have signed a partnership agreement to offer mutual and integrated support to each other’s clients.
The Recognition Group owns Recognition PR (technology PR agency), Write Away Communication (built-environment PR agency), Sovereign Marketing (Defence and aerospace integrated communications agency), and Outsource (B2B technology marketing agency).
BidWrite is Australia and New Zealand’s leading B2B bidding consultancy. It offers a range of services including bid strategy, planning and development, bid response training (Bid Academy), and a proprietary AI bidding platform (BidWriteGPT). BidWrite’s award-winning work sees it excel in working with companies that sell complex, high-value solutions.
Adam Benson, chief visionary officer (CVO), The Recognition Group, said, “The Recognition Group’s partnership with BidWrite is a natural extension of the communication and marketing services we offer to clients. The Recognition Group’s clients sell to enterprise and government clients; tenders are integral to how they sell.
“Traditionally, The Recognition Group has supported clients’ marketing and sales-enablement efforts; however, has not offered dedicated tender-writing services. Partnering with BidWrite gives The Recognition Group clients easier access to on-call experts when responding to tenders.”
David Lunn, BidWrite director and co-founder, said, “Partnering with The Recognition Group delivers benefits to BidWrite’s new and existing clients.
“As the tendering landscape becomes more competitive, our clients are recognising the need to adopt a more comprehensive approach to winning work and the importance of aligning and integrating all the factors that increase their likelihood of success. This starts with strategy and extends to web content, public relations, social media, and other forms of communication. These elements build profile and credibility, providing wide-ranging contextual support for our clients’ tender responses.
“Our partnership with The Recognition Group means BidWrite can now connect its clients to a trusted provider that specialises in resolving these issues for B2B companies that sell high-value, complex solutions.”
The partnership is effective immediately, with clients of both organisations able to access services through their existing The Recognition Group or BidWrite client service teams.
Source: The Recognition Group
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