The Little Marionette partners with digital agency for e-commerce growth
Coffee brand The Little Marionette has teamed up with digital agency 100% Digital to expand its digital infrastructure and business operations.
The announcement:
Specialty coffee roaster The Little Marionette has announced a strategic partnership with digital growth agency 100% Digital, as it looks to scale its business across eCommerce, expand its signature product range, and grow wholesale distribution both locally and internationally.
Founded in 2008 in Sydney’s Inner West, The Little Marionette began as a small, community-focused café with a commitment to delivering high-quality, ethically sourced coffee. Since then, it has grown into a beloved boutique coffee brand with a strong presence in cafés, grocers, and homes across Australia and internationally. Known for its artisanal blends, hand-roasted beans, and quirky branding, this partnership marks a major step in expanding its reach and streamlining how customers access its products.
The appointment of 100% Digital will see the brand strengthen its digital infrastructure, optimise its online store, grow wholesale distribution and launch new product lines tailored to both individual customers as well as business partners.
Ed Cutcliffe, founder of The Little Marionette, said: “We want more people to enjoy great coffee, wherever they are, whether that’s in a cafe, at home or through a simple online order. To help achieve that vision, we’ve brought on 100% Digital, an agency with a strong track record in scaling lifestyle and FMCG brands. We’re focussed on enhancing the customer experience through our online store, expanding our direct-to-consumer product range and expanding wholesale distribution through integrated digital marketing strategies.”
Ben Mulcahy, managing director of 100% Digital, said: “The Little Marionette is one of those rare brands that already has the heart, the story and the product, our job is to help amplify it. We are excited to be delivering a comprehensive strategy that brings eCommerce optimisation, performance marketing and date-driven insights to drive real growth beyond their already loyal following. There’s a huge opportunity to scale both their online and wholesale channels in a way that’s true to their identity and makes great coffee more accessible to more people.”
The partnership is already underway, with plans for new product launches, enhanced digital infrastructure, and a refreshed approach to storytelling and brand engagement set to roll out over the coming months.
Source: The Baobab Agency
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