The Renovators gets ‘best ever’ advertiser response for a new show on Ten
Ten’s upcoming DIY show The Renovators has confirmed its line-up of sponsors, with Bunnings Warehouse, LG Electronics, Taubmans, Freedom, Ford
Australia, Commonwealth Bank, KFC and Yellow Pages endorsing the show.
Ten has never experienced this level of interest from sponsors and advertisers for a new show, Ten’s national sales manager, Kylie Rogers said.
“Ten is delighted by the calibre of brands that have taken an enormous leap of faith to support this show in its very first season anywhere in the world. The extraordinary level of interest generated by The Renovators reflects Ten’s reputation for producing engaging integration campaigns that advertisers want to be a part of,” Rogers added.
Sponsors will use their platform through in-show segments featuring products and services, themed TVCs, customised play-in and play-out segments between commercial breaks, billboards and branded content on the show’s official website.
