The rise and fall of Tupperware and Avon
Dr. Arry Tanusondjaja, senior marketing scientist at the Ehrenberg-Bass Institute, marks the rise and fall of the once-popular Tupperware and Avon brands, which relied on local entrepreneurs, neighbourhood parties, and door-to-door sales.
When Tupperware filed for Chapter 11 bankruptcy in September 2024, there was a lot of shock and disbelief that a brand that is so familiar could fall that far.
After all, this was a brand that grew through circles of neighbourhood parties all over the world, where brand enthusiasts share their excitement to their friends and families through show-and-tell product demonstrations. After nearly 90 years, the brand had to cease trading.
Perhaps not many people also remember the downfall of Avon that also grew their brand of cosmetics through door-to-door visits for much of their growth strategy since 1886. They also filed for Chapter 11 bankruptcy in August 2024.
Or better known as confirmation bias
Whenever we ask EBi about brands that grow without advertising (Aesop Carmen’s Muskie liquid death oatly and so on) we get told ‘it’s just luck! When then die wouldn’t it be ‘just bad luck’
EBi you’re at risk of looking silly with articles such as these
Sold avon and tupperware for over 50 years….and quality is there….but their marketing share expansion into produits belonging to other dimensions…i learned to be well off stay eith what you appreciate and spécialisé in what you believe….quality wins over quantity in all dimensions in all marketing and usé less non chemical produits to préserve natural human qualities.