The Royals scoops creative account for home loan start-up Athena

Independent creative agency The Royals has won the creative account for online home loan platform Athena.

The start-up has appointed The Royals ahead of its launch into the market in 2019.

The Royals has won the creative account for Athena before it has entered the market

The Royals has commenced working with the brand on its marketing and advertising strategy as it prepares to enter into the market.

Athena’s CMO Natalie Dinsdale, who was previously the head of brand and marketing at Tyro Payments, said in a statement: “The home loans market in Australia is incredibly competitive and yet there has been very little disruption in the way loans are originated, serviced and funded. Athena is here to change that, and we needed a partner who is just as passionate as we are about doing things differently. ”

Dan Beaumont, managing partner at The Royals, added: “As a digital-first business that wants to solve a real customer issue and disrupt a staid category, Athena is the type of modern client we love to partner at The Royals. We can’t wait to deploy our full strategic, customer and creative capabilities for Athena and cause a stir in the home loan market.”


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