The score from WPP: Rest of the world 1; Australia 0

Sometimes, Australia feels like a very long way from England.

Particularly when WPP posts its financial results, with the following explanation:

“The world continues to move at very different speeds, both geographically and functionally. By means of explanation, perhaps an English football analogy is helpful.

“First, The Premier League consists of the BRICs (Brazil, Russia, India and China) and the Next 11 (Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, Vietnam) or CIVETS (Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa), along with new media (personal computer driven, mobile, video content, social networks);

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