The Shire loses 200,000 viewers in second episode

Ten’s ‘dramality’ series The Shire has lost just under 200,000 viewers in its second episode.

The much talked about show, airing at 8.16pm until 8.52pm, averaged with 754,000 – down from 941,000 last week – which would rank it 15th for the night.

The show’s OzTam ratings are 1.062m, but that includes some of the MasterChef audience, which ran before it for an hour an a quarter from 7pm.

The show placed sixth overall across total individuals, but did better in the key advertising demographics of 16-39, 18-49 and 25-54 where it placed third.

Nine’s The Voice did worse, rating with 484,000 in a two-hour slot from 7pm. The show was down from 529,000 viewers and continues to slide.

MasterChef won across all key advertising demos, beating out Seven’s Revenge. With figures adjusted for The Shire’s correct viewing time, MasterChef also eclipsed Seven’s Revenge with ratings of 1.58m compared to 1.56m.

But Seven still won the night with 25.1%, ahead of Ten which claimed 18%. The ABC beat Nine, which ranked fourth.

Elsewhere the pilot episode US sitcom Up All Night, picked up by Seven, aired at 9.30pm and took 888,000 to place 13th.

However the show did considerably better in key advertising demos, placing fourth behind The Shire across the three spots; 16-39, 18-49 and 25-54.

Monday’s top 15 shows:

1. Revenge Seven 1.553m
2. Masterchef Ten 1.549m
3. Seven News Seven 1.291m
4. Nine News Nine 1.282m
5. Today Tonight Seven 1.237m
6. The Shire Ten 1.062*m
7. The Amazing Race Seven 1.014m
8. ABC News ABC 1.007m
9. Home and Away Seven 1.003m
10. Australian Story ABC 0.938m
11. Four Corners ABC 0.910m
12. A Current Affair Nine 0.898m
13. Up All Night Seven 0.888m
14. Media Watch ABC 0.837m
15. Ten News Ten 0.754m

*The Shire actual broadcast time audience = 754,000

Monday’s channel share:

Seven: 25.1%
Ten: 18.0%
ABC1: 16.3%
Nine: 13.2%
7TWO: 4.1%
GO!: 3.5%
SBS1: 3.3%
ABC2: 3.0%
Gem: 2.8%
7mate: 2.7%
Eleven: 2.7%
One: 2.6%
ABC3: 1.1%
ABC News 24: 1.0%
SBS2: 0.6%



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