The Sidemen are coming for venture capital
Is nothing sacred anymore? Having ruined the TV industry, the innocent prank, and children’s attention spans, the Youtubers are coming for venture capital. And, according to Will Hayward, CEO of Private Media, they might just turn out to be good at it.
The news broke this week that Europe’s biggest YouTube collective, the Sidemen, were launching their own venture capital firm called Upside.
It isn’t totally clear what the initial fund size is (perhaps by design), but The Times of London reports the team has already deployed capital ranging from £100,000 to £500,000.
Their first round of investments are an interesting mix of consumer and technology businesses including Nimbi, a plastic-free razor brand; Ceartas DMCA, a digital rights management tool for creators; Howbout, a social scheduling app; and Mile, a luxury membership service.
