The Sphere Agency ECD and founder opens marketing department optimisation company
Marketing department optimisation organisation, Hummington, has officially launched into the market, Mumbrella can reveal.
Founded by Michael Abdel – the executive creative director and founder of brand company, The Sphere Agency – Hummington was developed to supercharge pre-existing marketing teams with solutions comprised of execution, creative and strategy.
Hummington’s key services cover four areas: executional and creative support on marketing channels, resource optimisation regarding operations and talent, data-powered insights for decision-making, and strategy development to ensure organisations’ business objectives and marketing operations are in sync.
“Many marketing departments juggle resources, struggle with integration, or lack the support needed to unlock key insights,” explained Abdel.
“Hummington is designed to fill these gaps, helping marketing departments operate smoothly and make brands sing.”
Michael Abdel
Overall, the business’s model allows it to serve as a bridge between marketing departments and agency support, helping brands resolve inefficiencies by leveraging optimised structures, over two decades’ worth of industry expertise and a cohesive work ecosystem.
More information on Hummington can be found here.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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