News

The Straits’ disappointing debut pulls in under 600,000

The ABC’s The Straits, which has been heavily promoted this week, debuted with a disappointing audience of under 600,000 last night.

The show’s ratings of 599,000 fell well below the ABC’s hit show The Slap, which was pulling in not far south of 1m in the same 8.30pm time slot last year.

The night was won again by Seven’s My Kitchen Rules, which pulled in 1.4m viewers – well ahead of the weight loss shows on Ten and Nine.

Ten’s The Biggest Loser pulled in 734,000, while Excess Baggage on Nine rated at 555,000 in the 7pm slot, according to preliminary overnight ratings from OzTam.

The weight loss shows were also beaten by Home & Away on Seven, which shared the same time slot, pulling in 934,000 viewers.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.