The Toyota HiLux plays matchmaker in new campaign from Saatchi & Saatchi

Saatchi & Saatchi has launched a playful new campaign for Toyota Australia, showcasing the “unbreakable connection” between a HiLux and its owners.

The spot follows a couple experiencing a few bumps in the road of their relationship once apart from each other, where their shared love of the ute and all that it delivers ultimately saves the day, bringing them back together.

Toyota Australia’s chief marketing officer, Vin Naidoo, said: “We know that Australia has a special relationship – an unbreakable connection, you could say, with the Toyota Hilux, built up over 50 years and is certainly one we are very proud of.”

Steve Cochran, chief creative officer at Saatchi & Saatchi, said: “There’s a hugely strong legacy of work for HiLux in Australia.

“The opportunity to continue that is both a privilege and a kind of responsibility. We certainly hope the country thinks we’ve done that legacy proud with this fun new iteration.”

The campaign will roll out across key partnerships, OOH, broadcast, digital, radio, in-store, and CRM.


Client: Toyota Motor Corporation Australia
Senior manager – brand management & communications: Andrew Wearing
Manager, communications – commercial & brand: Kylie Graham
Senior brand specialist – commercial vehicles: Brooke Butkiewicz
Senior brand specialist – commercial vehicles: Yaz Malcolm

Creative agency: Saatchi & Saatchi
Chief creative officer: Steve Cochran
Creative director: Piero Ruzzene. Kerem Sekerci
Creative: Jake Blood, Hannah Payton, Mac Wright
Head of design: Tod Duke-Yonge
National director of production - Michael Demosthenous
Senior integrated producer - Esta Lau, Holly De Roy
Chief client officer: Ben Court
Exec strat director: Alex Speakman & Joe Heath
Group business director: Zoe Kypros
Snr. business director: Melanie Bunn
Business director: Jessie Roper
Senior business manager: Lauren Sotelo
Business executive: Miles Donellan

Media: Spark Foundry

Production company: Scoundrel
Director – Tim Bullock 

Executive producers – Adrian Shapiro, Kate Gooden
Producer – Claire Kelly 
DOP – Shelly Farthing-Dawe
Casting  – i4Casting, Nick Hamon Casting 
Editor/post-production – Adam Wills 
Colourist: Edel Rafferty
Sound designer - Simon Kane @ MassiveMusic
Music supervision - Michael Szumowski @ Big Sync Music

Production company: Louis&Co
Executive producer: Louis Molines

Producer: Luke Della Santa
Director/photographer: Ian Butterworth
2nd unit photographer: Klint Collier
Digi tech: Glenn Pokorny
Assistant: Ben Harris
D.O.P: Danny Ruhlmann ACS
1st AC: Tom Brooks
2nd AC/data: Glen Soicher
Heliguy drone pilot: Tony Driver
Heliguy drone camera: Nathan Richards
Precision driver: Ben Toyer


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