The Toyota HiLux plays matchmaker in new campaign from Saatchi & Saatchi

September 25, 2023 10:53

Saatchi & Saatchi has launched a playful new campaign for Toyota Australia, showcasing the “unbreakable connection” between a HiLux and its owners.

The spot follows a couple experiencing a few bumps in the road of their relationship once apart from each other, where their shared love of the ute and all that it delivers ultimately saves the day, bringing them back together.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.