‘It’s about accountability’: anti-racism campaigner takes Krispy Kreme ad to Human Rights Commission

September 25, 2023 10:49

Anti-racism campaigner Dr Stephen Hagan has made an official complaint against Krispy Kreme ANZ to the Australian Human Rights Commission (AHRC), following a campaign that featured a highly-offensive racial slur in August.

The campaign had a spot showing doughnuts replacing the ‘o’ in ‘congrats’, briefly becoming ‘coongrats’ and then ‘cooongrats’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.