The Trade Desk nabs former Twitter sales boss for director of accounts role

Former Twitter’s head of sales in Australia and New Zealand (ANZ), Jonathan Munschi, has joined The Trade Desk as its director of accounts for NSW.

Jonathan Munschi

Prior to joining Twitter, Munschi was Sydney’s head of digital sales at Seven West Media. In his new role, he will oversee The Trade Desk’s converged TV position, lead client engagement for the Sydney office and nurture client relationships.

He said: “The Trade Desk’s commitment to objectivity, transparency and openness is something that resonates with my personal values. Using my prior experience, I’ll further accelerate the company’s position to ensure Australian brands can use data-driven advertising to their full potential.”

The Trade Desk’s James Bayes

Meanwhile, The Trade Desk’s ANZ general manager, James Bayes, has been promoted to vice president ANZ. He will continue to oversee the company’s presence in the region and grow the internal team.

Bayes joined The Trade Desk also from Seven West Media in 2020.

He said: “Jonathan’s extensive experience in shaping the future of TV from the inside will be a significant leap forward in positioning The Trade Desk as a leader in the converged TV space.

“He’s a deeply respected leader with a passion for innovation and transformation. He will no doubt be an incredible ally to our clients in navigating the growing complexity in the digital advertising space.”

ABC reported that Twitter no longer has Australian staff, as confirmed by The Office of the eSafety Commissioner.

The regulator has attempted to contact the platform regarding the takedown of child exploitation material recently, but the local team has been made redundant since Elon Musk took over.

This comes after Twitter’s local managing director, Angus Keene, insisted that the company will continue its operations in Australia and is committed to its partnership with agencies and their clients.


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