Didi appoints Next&Co to its media account
Rideshare company, DiDi, has appointed an independent agency Next&Co to its media account in Australia following a pitch.
Campaigns by Next&Co for the company are already launched in Sydney and Brisbane.
L-R: The agency’s founders, Nick Grinberg and John Vlasakakis
Next&Co co-founder, John Vlasakakis, said: “We are thrilled to be appointed to work with DiDi at such an exciting time in the ridesharing company’s growth.
“Ridesharing is a super competitive category and we are working with DiDi to further grow the brand here and continue its reputation for excellent customer service. Our initial campaigns will be followed by more large-scale advertising initiatives soon.”
Didi launched in Australia in 2018 and is available in 28 cities and towns across Australia.
Next&Co’s recent account wins include Nutrien Ag Solutions and Bevilles jewellery. The agency moved from a digital to a full-service model in 2022 to include traditional media buying capabilities.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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