‘The truth builds trust’ says News Corp in election-based promotion

News Corp Australia has launched its election-based marketing campaign, aiming to reinforce to readers its message that ‘The Truth Builds Trust’.

The new advertisements also hope to remind advertisers of News Corp Australia’s trusted journalism and ability to deliver on issues that matter most to readers.

News Corp Australia is reinforcing ‘The Truth Builds Trust’ message for the election

News Corp Australia is also touting the work of political commentators Andrew Bolt, Miranda Devine and Tim Blair, and the input of Sky News hosts Peta Credlin, David Speers and Paul Murray on metro and regional newspapers, in furthering the trusted reporting throughout the election campaign.

News Corp Australia’s chairman of the editorial board, Peter Blunden, said: “The breadth, depth and reach of News Corp Australia mastheads, digital and broadcast assets will give readers a complete view of the federal election.

“We’re telling the stories that not only inform our readers about what the parties and leaders are doing but also what these policies and announcements mean for them in the short and long term.

“There’s no doubt Australians’ appetite for political news will be ever growing in the lead up to the election, and people can keep up to date with coverage and analysis in our newspapers, on TV, or on the device of their choice, while they’re at home, at work or while they’re out and about.

“People will be turning to news sources and voices they can trust, which is why we’ll also be increasing our investment in The Truth Builds Trust marketing campaign.”

The campaign will run across TV, radio, press, outdoor, digital and social channels until the election on 18 May.


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