The TV WEEK Logie Award for most popular television commercial returns for 2020

The TV WEEK Logie Award for most popular television commercial will return for the 2020 awards.

The award was introduced last year, recognising ‘excellence in television advertising’. The inaugural winner was Tourism Australia’s Chris Hemsworth-fronted ‘Return of Dundee’ campaign. Finalists also included Aldi’s Santa Crashes Christmas and Meat and Livestock Australia’s ‘Lamb side story’.

Entries are open now to advertisers, and creative, media and content agencies.

The 15 finalists will be selected by a panel of 10 industry leaders, including Russel Howcroft, partner and chief creative officer, PWC; Kim Portrate, CEO of Think TV; and Dee Madigan, ECD at Campaign Edge. After the public votes on their favourite ad, the three finalists will attend the Logie Awards on the Gold Coast with the winner announced during the ceremony.

To qualify, commercials need to have aired on free-to-air broadcast or subscription television in 2019.

The winner will receive at TV WEEK Logie statue and a a $100,000 advertising package that can be used on print or digital platforms across the Bauer Media portfolio of titles.

Thomas Woodgate, editor of TV WEEK, said: “We had a great response last year from agencies and advertisers across the country when we introduced the Most Popular Television Commercial to the TV WEEK Logie Awards, so we’re delighted to be bringing it back in 2020.

“This is an award that agencies and advertisers are desperate to win – and the fact that the winner is determined by the public means that much more. On top of that, it is a great opportunity for the winner to be recognised on the biggest night in Australian television.

“We can’t wait to see who the public picks as the winner and to present the TV WEEK Logie Award to the winning agency on June 28 at The Star Gold Coast.”

Entries will close on March 31, and the public vote will open on May 24.


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