The Voice and 60 Minutes give Nine a Sunday night ratings win
Nine took out Sunday night’s TV honours on the back of strong performances from The Voice and 60 Minutes, both of which beat out Seven’s House Rules and Ten’s Masterchef to be the most-watched non-news bulletin shows for the evening.
The Voice had 1.09m metro viewers while 60 Minutes had 756,000 tune in. House Rules managed 740,000, while Masterchef attracted 664,000. The most-watched show in metro markets for the night was Seven News which had 1.123m viewers across the five capitals.
Nine’s prime-time performance gave the network the edge over Seven with a primary channel audience of 24.6%, against 20.0%. Including the secondary channels gave Nine 32.2% of the market over Seven’s 30.0% network share.
Ten’s primary channel share of 11.5% edged out the ABC’s 11.4% but in network terms, the national broadcaster took 15.9% of the audience over Ten’s 15.4%. SBS’ shares were 4.2% and 6.3% respectively.
The younger key advertising demographic was kinder to Ten with Masterchef topping the 16-39 group, while the 18-49 and 25-54 cohorts were topped by The Voice.
In the 25 to 54 demographic, across the capital cities, Nine was victorious, with a 26.7% primary channel share, and 34.3% for the network. Seven had 19.7% for its primary channel in this age group, and 32.3% across all its channels. Ten had 15.0% and 19.4%, well ahead of the ABC’s 3/9% and 8.4%.
Nine also won the primary channel battle in 16 to 39s, with 23.3%, compared to Seven’s 18.6% and Ten’s 18.2%. The rankings changed, however, with the addition of multi-channels, with Seven Network nabbing 33.7%, and Nine behind on 30.4%.
While the evening dominated overall ratings, the afternoon’s AFL game on Seven attracted 407,000 metro viewers while Nine’s coverage of the NRL clash between St George and Cronulla had an audience of 294,000.
ABC’s Insiders saw 301,000 tune in.
