The Voice dominates Sunday night with overall audience and demographic wins

The eighth season of Nine’s The Voice is going from strength to strength, with another big performance on Sunday night seeing it listed as the most-watched program for the evening and top all three of the key advertising demographics – 16 to 39s, 18 to 49s and 25 to 54s.

The show drew 1.093m metro viewers, just shy of its series high of 1.105m earlier this month.

The hosts of The Voice

The show’s success helped Nine to an overall audience share win, holding 23.7%. It also gave Nine the edge in the key advertising demographics – 16-29, 18-49 and 25-54 – where The Voice was the most-watched program across all three. Nine was the most-watched channel overall in 25-54s and 16-39s.

Nine News also got a boost, pulling 1.091m viewers and beating Seven to the crown of most-watched news offering for the first time in several weeks. 1.081m tuned in to watch Seven News.

Behind The Voice in the primetime slot, House Rules on Seven drew 723,000 metro viewers and Ten’s Masterchef 605,000. Masterchef also took the second spot in the 16-39s, while Nine News held second place in both of the other key advertising demographics.

ABC’s most-watched programming was ABC News with 677,000, followed by crime drama Shetland with 512,000. 285,000 metro viewers tuned in to the first episode of Insiders without Barrie Cassidy at the helm, compared to 402,000 who watched his final episode last week. Annabel Crabb was the host on Sunday, as new host David Speers won’t be joining till 2020.

Behind Nine in the overall audience share, Seven held 18.5%, ABC 11.1% and Ten 11.0%. In the network audience share, Nine held onto the top spot with 34.3%, followed by Seven on 28.4%, Ten with 15.7% and ABC on 15.3%.

9Gem was the most-watched multi-channel, holding a 5.4% share thanks to the ICC Cricket World Cup, which saw 201,000 metro viewers tune in for the game between India and Pakistan.


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