Launch of The Voice season seven brought down by return of My Kitchen Rules

The launch of Nine’s latest season of The Voice was impacted by the post-Commonwealth-Games return of My Kitchen Rules on Seven, with the singing competition pulling its lowest premiere audience of 1.029m metro viewers.

The launch of season six last year had 1.180m metro viewers, which at the time was its lowest launch audience.

In 2016, The Voice kicked off with 1.4m viewers across the five metro cities and in 2015 it debuted with 1.557m. In 2014, The Voice launched with 2.155m.

This year’s judges are Delta Goodrem, Kelly Rowland, Boy George and new face Joe Jonas.

The show could not beat the much-anticipated return of My Kitchen Rules, which went on hiatus during Seven’s coverage of the Commonwealth Games. Its return pulled in an audience of 1.305m metro viewers. The result follows a strong promotional effort by Seven throughout the Commonwealth Games, which teased a team would get kicked off the show. Last night, however, no teams were kicked off the show.

Meanwhile, the heavily scrutinised Commonwealth Games closing ceremony grabbed 1.141m metro viewers. In addition to the closing ceremony, the countdown show pulled in 1.067m, according to OzTAM’s overnight preliminary metro ratings.

On Ten, Bachelor In Paradise averaged 629,000 metro viewers. It also topped the 16-39 key ad demographic but was beaten by MKR in the 18-49s and 25-54s.

The Project 7pm, which featured an interview with US actress Amy Schumer, attracted 405,000 metro viewers.

Seven News won yet another evening with 1.349m metro viewers, beating Nine News’ 1.083m. ABC News Sunday attracted 684,000.

Nine’s Young Sheldon performed strongly in the multi-channels last night, attracting 152,000 on 9GO.

Due to the success of MKR and the Commonwealth Games coverage, Seven pulled a 31% share for Sunday evening. It sat comfortably ahead of Nine’s 20.2% and Ten’s 10.2%. ABC and SBS reported shares of 9.4% and 3.9% respectively.


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