The Week launches video show

News magazine The Week is the latest to launch an online video play in a new venture with online TV platoform evoTV.  

David Salter, editor of The Week, will appear in a short weekly video on evoTV discussing the main political developments of the previous seven days.

A new show will be uploaded each Friday.

evoTV launched about 18 months ago. It offers video content focusing on financial news and claims a reach of 400,000 viewers. Founder Vanessa Stoykov said: “The Week meets its readers’ needs brilliantly in print and for that reason, we knew it would make a fantastic online show. We give viewers finance news daily and now, in less than five minutes, they’ll get a Friday fix of everything else they need to know.”

The Week launched in Australia in October 2008. Salter said: “This online partnership with evoTV complements The Week’s existing print offering.”

Tim Burrowes

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he's been editor, content director and editor-at-large of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. In 2021 he published the definitive guide to the recent history of the Australian media industry, Media Unmade

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topics David SalterevoTVmagazineonlineThe WeekVanessa StoykovVideo

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Comments: 3

Larry 22 Feb 10

what is ‘the week’?

Reply

Brendon 22 Feb 10

My thoughts exactly Larry,

I just had a look on the ABC website and it doesn’t appear so i guess its not an audited title

Will be interesting to see what they come up with!

Reply

Greer 22 Feb 10

The Week is a news magazine. It says it in the first line of the article…

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